面子工程亮点:
以简致生活的思路与日式设计风格包装品牌形象,和当下大部分追求标新立异、故作情调的茶饮品牌形象形成明显区别。
清瘦的字体LOGO、红色的印章图形与素雅的淡绿色主调相结合,呈现出具有日式美学思维的简洁舒适的视觉效果;以渐变色构成的辅助图形,就像一层层连绵起伏的小山丘,将其在应用物料的设计中作为点缀,更显淡雅、柔和、舒缓的印象,避免了品牌形象的单调。整体轻松温和而不冷漠,让受众不会产生感官上的负担,有助于冷却浮躁状态、减轻心理压力,从而促进消费者的可接受度,提升营销的成功率和效率。
门店部分则延续了VI系统的设计思路及核心要素,将品牌基因从平面延展到空间。简化多余的、复杂的细节,利用干净的材质、木质的元素、素雅的配色等,打造出一个整洁明亮、简约得体、易于复制、成本合理的空间环境,既展现出可让人暂时卸下繁杂的生活质感,也让门店的加盟扩张更具可行性与吸引力。
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